News
12. Aug 2025

Strætó and Shoplifter in a colourful collaboration for Reykjavík Pride 2025

This weekend marked the 26th annual Reykjavík Pride, where thousands gathered in downtown Reykjavík to take part in the Pride Parade, celebrate diversity, and support all queer people. As in previous years, Strætó participated in the parade, and this year’s Pride Bus is beautifully decorated with artworks by Hrafnhildur Arnardóttir / Shoplifter, celebrating diversity on its journey through the capital area. The advertising agency Hér&Nú designed this  year’s Pride bus.

You can see where the bus is on Stætó’s real-time map, as it is marked with