Strætó’s NaviLens project, which makes public transport more accessible for blind and visually impaired people and others through specially designed codes at bus stops, received the 2026 ITS Award at the Transport Conference held yesterday, September 16th.
The jury highlighted that the solution uses smart technology and real-time information to enhance the independence of blind and visually impaired people and make public transport more accessible to everyone.
Using NaviLens codes, blind and visually impaired passengers can independently access information about Strætó routes and arrival times. Through the NaviLens app, the information is read aloud, allowing users to access real-time information about bus services without assistance from others.
However, the solution is not only useful for blind and visually impaired people. It can also make information more accessible to sighted passengers, tourists, people who do not speak Icelandic and people with reading difficulties. The project demonstrates how effective accessibility solutions can benefit a wide range of passengers and contribute to more equal access to public transport.
Collaboration for better accessibility
The project is a collaboration between the Icelandic Organization of the Visually Impaired (Blindrafélagið) and Strætó. Strætó leads the project, and the NaviLens codes are owned and maintained by Strætó.
The City of Reykjavík has supported the project from the beginning, both in its planning and implementation. City staff have been responsible for installing the codes at bus shelters and poles throughout the city. Síminn/Billboard has also supported the project by installing NaviLens codes at all bus shelters under its management.
The award is therefore also recognition of the important collaboration between these partners in making information and public transport more accessible to everyone.
